Methods Of Advertising

Advertising is the way to gain new customers to your product or your business. Beginners has to advertise their products to have a successful business and to ensures that almost everyone knows about their business and when they become popular they will gain more customers.

  

There several ways to advertise for example:

1. Online Advertising: Posting ads in websites this will make you gain more customers. Some people use Facebook, MySpace, Instagram etc ... to share their products and to receive heavy traffic.

 2. News paper Ads: This is a traditional way to share your product. People was using news papers to post their products because before there were no devices and not everybody is using social websites they were reading the daily and weekly news papers.

3. Radio Advertising: This is an old way to advertise their work, as i said before they weren't having modern devices and popular social websites and not everyone uses it. Everyone was listening to the radio everyday to see what is new but now they aren't using this kind of advertising because of the other ways. But it is too cheap to publish it on a Radio.

4. Television Advertising: Television is most used by people that's why most people advertise their products in the television. You will gain more customers if you publish your advertisement in television that's why it is expensive.

5. Public Speaking: Some people are using this way to advertise their products, Offer their services to organizations that could benefit from one of their workshops or lectures, gives them their own business card  to spread to the world about their service.

6. Door Hangers and Flyers:Canvassing the neighborhood, placing flyers in mailboxes or hanging ads on doorknobs, is a good way to target a specific area and to make sure your potential customers have seen your information. Even if most homeowners will discard the information, gaining a handful of clients may be enough for a positive return on the marketing campaign investment.

7. Event Sponsorship: Advertising your product or service through event sponsorship can take many forms. You might receive an acknowledgement in the event program, have an on-site location where you can give out sample product, or your company logo might appear on the event posters. One option for events that require a hand-stamp for entry is to provide the venue with a stamp that bears your company logo; the attendees will then have your logo close by for a day or two afterwards.

8. Word-of-Mouth Advertising: A non-traditional form of advertising, word-of-mouth advertising involves hiring people to talk about your product or service in a public place in a way that other people overhear them. Hired marketers can go into coffee shops in pairs and talk audibly about your bike shop on 3rd Avenue or your door-to-door leaf blowing service. The campaign is effective if the essential information needed to send clients to your business is simple and easy to slip into conversation.

Working Practice

 The way that work is usually done in a particular company or organization this is called working practice.

Types of Working Practice:

1.     Teleworking

2.     Remote working

3.     Office-based working

4.     Video conferencing

5.     Phone conferencing

6.     Instant messaging

7.     Faxing

8.     Electronic Faxing

Definition of teleworking

To use information technology (IT) and telecommunications to replace work-related travel. Teleworking allows employees work at home or at a local telework center one or more days per week using communication tools, such as such as phone, fax, modem, Internet teleconferencing, e-mail or IM, to perform work duties from a remote location. The term telework is the term favored in Europe and other countries while telecommute is used more often in the U.S and Canada.

Also known as telecommuting.

Remote working

This is when people work at a distance from the main office. And it is used by travelling salesmen, employees working in a temprorary office they most use PDA's mobile telephones, laptops with wireless networking capacity), doctors on call (They use laptops connected to a high-security VPN)and engineers working on site (they can uuse PDA)

Office-based working

 Its the normal type of working were workers have to go to the office to finish or type their work.

Video conferencing

Workers or people who are looking for jobs will use video conferencing to talk to the other party using softwares which allows us to video chat for example skype or google+1 r msn ...etc. And it is used for interviews or conferences.

Phone conferencing

Workers or People who are looking for jobs will use phone conferencing to talk to the other party using softwares which allows them to call for example Phones,, it is used to reach to other people who are far away for interviews of conferences.

Instant messaging
Its about texting or sending the conferences to the other party, they use sms and mms. Sms is the shortcut of short message service and mms is the shortcut of multimedia messaging service.
Faxing

This machine is connected to the phone line, the document is scanned and then transmitted through phone lines to another fax machine and then it's printed out. The transmition is slow and it is used when exact copies of originals are required and the quality is not very good.
Electronic faxing

sometimes they use the internet faxing and internet faxing is instead of printing out the document and faxing it using the fax machine the user prints it directly using a software to send the fax and it is modern. It saves time and equipments costs lower as the dont use fax machine and there is no need of dedicated fax line and it is also secure and you can send it from anywhere not exactly in the office as they can be downloaded remotely.